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Running Scared – How the barefoot running movement is driving one CEO to ruin a brand.

Trying to play to people’s fears in an effort to stop them from being informed will surely fail. Especially when research from none other than Harvard is being published. Trying to combat information with fear doesn’t work for long (one need only look at some previous US administrations to see that). Indeed, the only effective way to go up against information is with credible and convincing counter-information.


Welcome to Running Quest

Running is an ongoing quest, just like life. This blog is an account of my journey from hospital bed to finish line, as I overcome a number of setbacks (herniated disc, sleep apnea, hypertension). I hope that by sharing the ups and downs together with my learnings along the way, you too may reach your goals. After all, running, like life, is a quest best taken together.

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Recent Comments

NotBarefoot_Barry: Another month has gone by, and the ...
Jon Cullen: @james - I agree completely. I hav...
James Howell: "Expensive minimalism" is an oxymor...
Dave C.: One of the things I find funny abou...
AQ: Can I just say that this has been t...
rogerinsydney: that's a webalized misrepresent...
Bob (Downtown Runner): I think that most of us on this thr...
rogerinsydney: i kind of feel comfortable calling ...
Clynton: While your point is valid - and I a...
rogerinsydney: it's a bit misrepresentative to...

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By Erik Rasmussen